Beantown Beats Balmer

During my few weeks here, I was comforted by a similar sight in Boston: posters and T-shirts with the slogan "BELIEVE." Daniel, as you may recall, Baltimore began an advertising campaign in 2002 called "BELIEVE" to combat drug-related crime. The hope is that the power of the word on eerie black and white signs will remind residents to avoid using and distributing drugs. I'm not sure it's working.

Of course, I soon found out that not every city focuses its psychic powers on battling drugs. Boston's Believe campaign is actually the miracle of the Red Sox winning the 2004 World Series: believe that the Red Sox can be winners. This doesn't seem to be working either.

Maybe Baltimore and Boston should choose a new word.